WaraChow

WaraChow

WaraChow is a food retail store which presently reaches its customers via via social media. It presently serves Lagos residents. The company realized it was time it positions itself closer to the customers. This led to the idea of developing a mobile application.
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Role: UI/UX Designer

Duration: 1 month

Problem Statement

Ordering food online in Nigeria in the Digital Age is like rocket science. A lot of food retail outlets do not have functional mobile apps. Those who have do not prioritize it and most of the applications have ‘CRAPPY UI’. The new Nigerian customer’ wants to sit at the comfort of his/her home or is extremely busy at work thereby needing an application where orders can be made swiftly and have them delivered.

Scope of work

Ordering food online in Nigeria in the Digital Age is like rocket science. A lot of food retail outlets do not have functional mobile apps. Those who have do not prioritize it and most of the applications have ‘CRAPPY UI’. The new Nigerian customer’ wants to sit at the comfort of his/her home or is extremely busy at work thereby needing an application where orders can be made swiftly and have them delivered.

User Audience

B2C - Busy Professionals who are internet savvy and based in Lagos

B2B - Companies that cater for lunch for their staff and also have celebrations

User Persona

WaraChow is a food retail store which presently reaches its customers via via social media. It presently serves Lagos residents. The company realized it was time it positions itself closer to the customers. This led to the idea of developing a mobile application.

User Story

Research

WaraChow is an offshoot of WaraCake.com. The customer segmentation is similar. WaraCake sent out surveys to it's customers to request their opinion on the new application. 

  • users want to be able to schedule food orders in advance
  • there should be a wallet system
  • reviews are important
  • 80% preferred it being a mobile app than a web app

Flowchart

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Wireframe

Styleguide

Font: Avenir with the Variants - Heavy,Roman, Book, Light.

Color Palette Accent: FF785B

Main App Background Color: Linear - FBEDEA; 100% Opacity, FFFDFD; 100% Opacity 

Buttons: FF785B 

Final Prototype

Key Takeaways

If I had to do this again, I would like to interview at least 20 users to see more from their own perspective and ask what they really want in a food app.