MarbleStitches

MarbleStitches

Marble Stitches is a fashion company that provides digital tailoring service and cloth making experience for male and female. It currently acquires most of its customers via its website and social media platforms. The company envisions providing a digital shopping experience that is very similar to visiting a tailor’s shop physically.
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Role: UX Research and UI Design

Duration: 1 week

Problem Statement

Majority of users are mostly concerned about the use of technology in getting their accurate measurements and also being unable to adequately express what they need, customers hardly use the current website to subscribe to the services offered and would rather speak with someone via WhatsApp or Phone Call or In-person.

The challenges can be further broken down into

1.     Due to the nature of service, despite the love for convenience and shopping online, customers do not want 100% automation. They still want a level of interaction with whoever is offering the service.

2.    Users complain of navigation issues when using current website.

3.    Customers prefer to have a recorded visual aid or live video on how to self-measure, the visual aids must consume less data and must be mobile friendly

4.    Recurrent customers are unable to access their previous data and orders. The current site does not store past order information

Scope of work

1.    Create an attractive landing page that gives a full view of the website and allows for easy navigation.

2.    Create an ordering platform that give users an experience similar to visiting a tailor’s shop physically

3.    Add a blogging section to website to promote SEO

4.    Ensure the website is mobile friendly as most visitors are on mobile.

User Audience

Majority of the users are male, based in Lagos, working class and they visit the website on mobile more.


User Persona

Marble Stitches is a fashion company that provides digital tailoring service and cloth making experience for male and female. It currently acquires most of its customers via its website and social media platforms. The company envisions providing a digital shopping experience that is very similar to visiting a tailor’s shop physically.
Name: Tolu Bond
Age: 27
Gender: Male
Relationship status: Single
Typical day: I close late
Income: #100,000 - #200,000
Job: Facilities Manager
Main Pain Point: I rarely have time to visit a tailor and most I have worked with in the past end up delivering late.
Name: Tade Banks
Age: 35
Gender: Male
Relationship status: Married
Typical day: At the bank all day
Income: #100,000 - #200,000
Job: Banker
Main Pain Point: Most of my clothes are corporate, I rarely have natives to wear for Friday casuals and to ‘owambes with my wife’
Name: Ogbonge John
Age: 40
Gender: Male
Relationship status: Married
Typical day: I supervise my businesses, I am always moving
Income: #500,000+
Job: Entrepreneur
Main Pain Point: Getting a tailor to meet all my needs has been a headache
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User Story

My friend, rahman is getting married soon. He has been my childhood friend and I cannot afford to miss his wedding. I have a couple of other close friends with their weddings coming up real soon too and I would need a reliable tailor to get the clothes to me with minimal effort from my end. Tolu does not like stress. He likes applications that do not request for his details everytime he tries to order (checkout process must be fast for subsequent orders.

I need a reliable tailoring service to make me nice natives that look good. I do not know so much about them so I will be asking a lot of questions. If the service is good, I will definitely be making for my wife and my daughters also. I would like to have a variety of natives at an affordable price, I’d also like to be able to shop for ready made fabrics


I do not care about the cost of the tailoring service, I just need the best service, the best fabric delivered to me on time. I do not like low quality fabrics and delayed deliveries.

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Research

Majority of users are mostly concerned about the use of technology in getting their accurate measurements and also being unable to adequately express what they need, customers hardly use the current website to subscribe to the services offered and would rather speak with someone via WhatsApp or Phone Call or In-person.

The challenges can be further broken down into

1.     Due to the nature of service, despite the love for convenience and shopping online, customers do not want 100% automation. They still want a level of interaction with whoever is offering the service.

2.    Users complain of navigation issues when using current website.

3.    Customers prefer to have a recorded visual aid or live video on how to self-measure, the visual aids must consume less data and must be mobile friendly

4.    Recurrent customers are unable to access their previous data and orders. The current site does not store past order information


Scope of Work will go thus:


1.    Create an attractive landing page that gives a full view of the website and allows for easy navigation.

2.    Create an ordering platform that give users an experience similar to visiting a tailor’s shop physically

3.    Add a blogging section to website to promote SEO

4.    Ensure the website is mobile friendly as most visitors are on mobile.

Wireframe

Final Prototype

Key Takeaways

Listening to customers is very important. You should also consider what your competition is doing while trying to implement a project. Not every idea that seems cool can be forced down the throat of your customer. As much as marble stitches will love to automate it’s processes using technology, the users still want some form of human interaction.